Social Marketing is an approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way. It is the use of marketing theory, skills and practices to achieve social change and It has the primary goal of achieving "social good". Social ma

Implementing principles of empowerment can be challenging because it involves a radical shift from our traditional way of operating. The following principles include the most important elements for creating an empowered organisation: 1- People are an organisation's most valuable resource The founding principle of empowerment is that people are more important than management systems. The essence of this principle is that the manner in which a management system operates is dete