There is usually a misconception between social media marketing and strategic social marketing. Even though they both uses the term “social marketing” they are both very different in practice. Social media marketing refers to the marketing that uses Social media channles and online based digital technologies and devises to promote products and services; while strategic social marketing is an approach used to develop activities aimed at changing or maintaining people's be

Implementing principles of empowerment can be challenging because it involves a radical shift from our traditional way of operating. The following principles include the most important elements for creating an empowered organisation: 1- People are an organisation's most valuable resource The founding principle of empowerment is that people are more important than management systems. The essence of this principle is that the manner in which a management system operates is dete